DLE

Daniel L. Einars

Engineering quality, design, architecture, and implementation moving in the same direction.

I help companies

give products a point of view before the interface says a word.

I sharpen structure, hierarchy, and motion so the work reads clearly from first glance to shipped detail.

turn design systems into engineering infrastructure.

The system stays practical, opinionated, and maintainable while architecture and quality scales across the team.

use motion to explain, pace, and focus — never to decorate.

Transitions carry hierarchy and attention so complex interfaces feel obvious.

leave teams with a sharperhandoff, not a prettier mess.

Concept, interface, and implementation move together so teams can ship, extend, mentor, and lead through the work after launch.

build product systems that land with authority.

Engineering quality, design, architecture, and leadership reinforce each other instead of arriving as separate layers.

Capability map

Skills

A working stack shaped by frontend systems, platform delivery, architecture discipline, and the tools that keep execution sharp.

Frontend Engineering

ReactSvelteKitPrismaTypeScript/JavaScriptResponsive DesignWeb PerformanceInternationalization (i18n)API Integration

Architecture and Quality

ViTesttesting-library (react/svelte)CypressPlaywrightStorybookWebpackViteESLint/OxlintPrettierAccessibility (WCAG)

Platform and Delivery

Node.jsDocker (Compose)KubernetesGitLab CIGitHub ActionsCloudflare Workers/Pages/TunnelTraefikCrowdSecNetbird

AI Tooling

OpenCode (GPT, Z.AI)Claude Code

Career timeline

Work Experience

A role-by-role view of the systems, products, and teams I have shaped, ordered from the current frontier back through the work that built it.

Oct 2025 - PRESENT ti&m AG, Zurich, Switzerland

Lead Software Engineer

Leading the frontend recovery of a digital onboarding platform, bringing dormant flows back to production readiness under current compliance and security expectations.

  • Revived a legacy React onboarding stack to support identity verification, liveness checks, and KYC-critical user journeys.
  • Connected a productized onboarding layer to inconsistent in-house APIs and undocumented third-party dependencies without losing delivery momentum.
  • Created realistic delivery paths when customer requests conflicted with platform limits, compliance rules, or near-term stability needs.
Apr 2024 - PRESENT ti&m AG, Zurich, Switzerland

Lead Software Engineer

Drove frontend direction for a large B2B e-banking platform, balancing hands-on delivery with architecture, standards, and team-wide execution in a regulated domain.

  • Set frontend direction around maintainability, delivery speed, and platform constraints for a business-critical banking product.
  • Introduced contract-driven type generation and dependency automation to reduce integration friction and lower upgrade risk.
  • Helped the team operationalize AI coding tools through shared guardrails, tooling, and practical usage patterns.
Jun 2022 - Mar 2024 ti&m AG, Zürich, Switzerland

Senior Software Engineer

Owned the B2C frontend experience for a major credit institution, combining modernization work with feature delivery and day-to-day engineering leadership.

  • Led the migration from create-react-app to Next.js, using incremental static regeneration to improve load performance and release efficiency.
  • Delivered high-visibility frontend initiatives across teams of varying size while providing technical direction and implementation support.
  • Raised team capability through accessibility-focused linting and structured pairing that helped junior engineers take on larger ownership.
Sep 2019 - Jun 2022 ti&m AG, Zurich, Switzerland

Professional Software Engineer

Built and maintained customer-facing React applications while improving tooling, consistency, and design-system execution across multiple frontend surfaces.

  • Standardized frontend quality with ESLint, lint-staged, and Prettier across repositories to reduce manual review overhead.
  • Modernized local tooling and dependency baselines to make day-to-day development more reliable and onboarding less fragile.
  • Translated site-wide design changes into production frontend updates across React applications and Magnolia CMS.
Aug 2018 - Oct 2019 Noser Engineering AG, Winterthur, Switzerland

Software Engineer

Delivered client software projects spanning Android and build engineering, with a focus on performance, maintainability, and practical modernization.

  • Built an Android remote-support application with WebRTC and Dagger 2, balancing real-time communication demands with device constraints.
  • Led the migration of 148 Ant projects to Gradle, cutting compile time from roughly ten minutes to under two.
Feb 2016 - Apr 2017 BearingPoint AG, Zurich, Switzerland

Werkstudent

Supported consulting work through automation tooling that reduced manual effort in data preparation and testing workflows.

  • Built web scrapers, transformation utilities, and automated test-case generation tools for the EasyTax product.
Apr 2013 - Oct 2014 TravelBird B.V. / GmbH, Zurich, Switzerland/Amsterdam, Netherlands

Marketing Manager Germany and Head of Marketing

Led performance marketing across EU markets, combining channel strategy, team leadership, and commercial optimization.

  • Owned multi-market digital marketing initiatives with a strong focus on efficiency, scale, and return on ad spend.
Aug 2012 - Mar 2013 NEODAU GmbH and Co.KG, Hamburg, Germany

Online Marketing Manager

Managed channel relationships, acquisition activity, and commercial negotiations for online marketing programs.

  • Oversaw partner channels, publisher relationships, and new-client acquisition while handling the commercial side of delivery.

Academic path

Education

The academic track behind the way I work today, spanning economics, business, and software engineering.

Sep 2015 - Jun 2016 Zurich University of Applied Sciences

Bachelor of Science in Computer Science ZHAW Zurich (BSc)

A focused computer science track centered on software systems, implementation, and applied machine learning work.

  • Built a stronger engineering foundation around software design, implementation, and technical problem solving.
  • Thesis: Training image classifiers with smartphones.
Sep 2009 - Jun 2011 University Hamburg (Hamburg Media School)

Master of Business Administration (MBA)

An MBA grounding in business strategy, media, and digital product thinking that still informs how I connect execution with commercial outcomes.

  • Developed a stronger lens on market positioning, business priorities, and decision-making beyond pure implementation.
  • Thesis: Analysing critical success factors of browser games.
Sep 2006 - Jun 2009 Middlesex University London

Bachelor of Arts in Economics (BA)

An economics degree that established the analytical and structural thinking behind later product, marketing, and engineering work.

  • Built the early quantitative and commercial foundation that later supported both marketing leadership and software delivery.

Ongoing formation

Certificates

Credentials and focused training that sharpen the architecture, platform, security, and delivery side of the work.

In progress

Upcoming certificates

Planned certifications and current training tracks scheduled next in the learning path.

Sep 2026 Upcoming iSAQB®

CPSA® Advanced Level Module WEBSEC

Advanced architecture training focused on secure software design and web security concerns.

  • Deepened architecture-level thinking around security, threat surfaces, and resilient web systems.
Sep 2026 Upcoming iSAQB®

CPSA® Advanced Level CLOUDINFRA

Advanced architecture coursework focused on cloud infrastructure and modern platform concerns.

  • Strengthened the platform and infrastructure perspective behind scalable software architecture decisions.
Jun 2026 Upcoming ti&m AG

Introduction to Quarkus

Technical training in the Quarkus ecosystem for modern Java backend development.

  • Expanded backend platform familiarity beyond the frontend-heavy delivery work shown elsewhere in the portfolio.
May 2026 Upcoming The Linux Foundation

Kubernetes CKAD Certification

Hands-on certification validating day-to-day Kubernetes application design and deployment skills.

  • Reinforced practical container orchestration knowledge across deployment, troubleshooting, and platform workflows.
Apr 2026 Upcoming SCRUM

Professional Scrum Master™ I Certification

Scrum certification covering facilitation, delivery rhythms, and the operating model behind effective team execution.

  • Supports leadership work across planning, alignment, and day-to-day delivery in cross-functional teams.

Completed

Completed certificates

Earned credentials and completed training already folded into day-to-day engineering work.

Aug 2025 ti&m AG

Two-Day Kubernetes Fundamentals Workshop

Focused Kubernetes training on the fundamentals behind cluster-based application delivery.

  • Built a stronger operational baseline ahead of deeper platform and certification work.
Mar 2025 ti&m AG

Security-Awareness Training for Backend Developers

Security training aimed at backend implementation risks, secure development habits, and common attack vectors.

  • Reinforced the security lens needed for work in regulated environments and compliance-sensitive products.
Jan 2025 iSAQB®

Foundation Training in Software Architecture (CPSA-F)

Foundation architecture training covering core principles for structuring maintainable software systems.

  • Formalized the architecture vocabulary and patterns already present in day-to-day engineering leadership.
Sep 2021 Camunda services GmbH

Camunda Platform for Java Developers

Technical training in Camunda-based workflow orchestration for Java-centric systems.

  • Added process orchestration context useful for complex product flows and backend-integrated delivery.
Sunlight streaming through a forest

Life outside the editor.

I live in Switzerland with my family, and I tend to divide my time between the outdoors and building things that make life a bit simpler. I’m drawn to work that’s hands-on and incremental—whether that’s volunteering as a firefighter, hiking through the mountains with my dog, or slowly shaping a side project into something useful.

A lot of what I build starts small: a script to remove a bit of friction, a service I want to run myself, a new stack I’m curious about. Underneath all of it is the same motivation—time is always scarce, and there’s never a shortage of things competing for attention. If I can build something that reduces that load, cuts out repetition, or just makes a task easier, that’s a win.

And every now and then, I step away from all of it and head to a motorcycle track for the opposite experience: speed, focus, and no room for overthinking.